Scientific research has been one of the great drivers of progress in human history,

and the dramatic changes we have seen during the past century are due primarily to scientific findings: modern medicine, electronics, automobiles, birth control, and a host of other helpful inventions.

As a consequence, most of the various divisions in business use science for their advantage, most recently marketing and sales have jumped into the band wagon. This change from art and gut feelings to science and facts has been prompted.

For example,

EY by recognizing Scientific knowledge as one of the megatrends shaping the business three times in a row (2016, 2018 and 2020), echoed by Gallup’s study where they concluded that:

“According to our analysis, companies that apply the principles of behavioral economics outperform their peers by 85% in sales growth and more than 25% in gross margin.”

How are we better
Have a look at the comparison:

Scientific Research

Commercial Research

Methodological Competence

The researcher is required to have knowledge of the boundary conditions approved by the scientific community.

No regulation.
Education can be very deficient and individual differences in skills are significant.

Statistical Confidence

The researcher is required to have knowledge of the boundary conditions approved by the scientific community.

No regulation.
Education can be very deficient and individual differences in skills are significant.

Correlation vs. Casuality

The researcher is required to have knowledge of the boundary conditions approved by the scientific community.

No regulation.
Education can be very deficient and individual differences in skills are significant.

Theoretical Framework

The theoretical framework links an individual research result to a broader understanding of the phenomenon and provides information on the causes and consequences of the phenomenon.

No regulation.
Education can be very deficient and individual differences in skills are significant.

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